The campaign tells a story of the development FOUR ON O, which is a powerfully simple sub-brand exemplifying the stripped back nature of the product which allows the raw materials to serve as a canvas open to stylistic interpretation for buyers. Its unique offering is aimed at a market that understands the value of design and wants to be connected to the neighbourhood.
I worked on this project during my employment at North VCA. I was part of this project from its initial stages and contributed to the concept of the campaign. I assisted with the design, with a focus on the aesthetic curation and execution of the existing brand's social channels.