FF Design Agency designs furniture in unison with nature - Nature by Design. There is a strong sense of duality present in this simple statement, reflecting the purposeful rigour and conceptual artistry of the pieces combined with their nature-inspired aesthetic.
I worked on this project during my employment at North VCA. I played a leading role in the thinking behind the 'nature by design' concept. I was responsible for developing the brand story and guidelines document as well as the execution of the design deliverables.