The concept for Homey magazine is based on the narratives of low-profile local South Africans. The composition system is elegant in its sheer simplicity of use - plus, it creates a subtle "H" wherever it appears. By defining the grid based on the H in Homey, the system stays flexible and beyond easy to apply.
I worked on this project during my employment at North VCA. I was part of this project from its initial stages and contributed to the thinking behind the "H" concept which drove the entire brand story and system. I was responsible for the initial research including logo prototyping, image curation and applying the concept across all touch points, especially layout and editorial design.