Own Your Grit - Bringing an outdoor dad brand to an urban youth market. Grit is at the centre of everything Jeep stands for. Grit, the new campaign under which this new standpoint has launched, sums up Jeep Apparel’s ethos and position.
I worked on this project during my employment at North VCA. My main responsibility was social media management and image curation for Jeep Apparel SA platforms. Our tasks included creating monthly content plans (including research, copywriting, hashtags, designing posts and Instagram stories, scheduling content to Instagram and Facebook and monthly reporting.