MR. is a design studio that creates and curates spaces and objects. The task was to design an entire brand for MR. that defines their business, philosophy, approach and identity. The brand was brought to life by creating a conceptual system that defined their business. The design revolved around a typographic system representing the two identities within the company.
I worked on this project during my employment at North VCA. We developed a brand story and a brand system for this client. My responsibilities included research and immersion of the existing brand, conceptualisation for the rebrand, design prototyping and contributing to the development of the updated brand story, image curation and the execution of the deliverables.